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Advertising Cultures

Pub Date : 2003-04-01 | Author : Sean Nixon | Publisher : SAGE

ISBN 10 : 0761961984
ISBN 13 : 9780761961987

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic c..

Advertising Cultures

Pub Date : 2003-06-01 | Author : Brian Moeran | Publisher : Berg Publishers

ISBN 10 : 1859736785
ISBN 13 : 9781859736784

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions – envy, fear, lust and ambition. But the industry its..

Advertising Cultures

Pub Date : 2003-04 | Author : Sean Nixon | Publisher : SAGE

ISBN 10 : 0761961984
ISBN 13 : 9780761961987

Sean Nixon forges a distinctive style of cultural analysis out of the world of economic and cultural endeavor that draws on studies of consumer and commercial cultures, and is rich..

Advertising Cultures

Pub Date : 2003-06 | Author : Timothy de Waal Malefyt | Publisher : Berg Publishers

ISBN 10 : 1859736785
ISBN 13 : 9781859736784

Analysis of the link between advertising and larger cultural forces demonstrating that an understanding of human behaviour is what unites advertisers and anthropologists in their w..

Advertising Cultures

Pub Date : 2003 | Author : | Publisher :

ISBN 10 : OCLC:729012756
ISBN 13 :

The economic and cultural role of the |creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblemat..

Advertising And Popular Culture

Pub Date : 1996-01-23 | Author : Jib Fowles | Publisher : SAGE

ISBN 10 : 0803954832
ISBN 13 : 9780803954830

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice..